Winning a national business competition is an accomplishment for anyone, but for a self-proclaimed 鈥淚T guy,鈥� it鈥檚 rather special.
鈥淚 don鈥檛 know how many library students win national business competitions,鈥� Michael Groenendyk says with a laugh.
Groenendyk, a second-year student in AV俱乐部鈥檚 Masters of Library and Information Studies, competed in the BMO Apex Business Plan Competition last month at the University of New Brunswick.
The competition looks for the best business pitches from university students. It included a one-minute elevator pitch and a judged presentation with an allotted question and answer period. On the last day, the finalists were announced and then expected to give an on-the-spot final presentation.
Groenendyk was the last finalist announced and walked away with the $5,000 grand prize at the graduate student level.
鈥淚 think I won because I was really involved with my business, working for AV俱乐部 Libraries for a year,鈥� he said. 鈥淭hey told me I was very credible, and had really solid, accurate information.鈥�
Boldly going
Groenendyk, who helped launch the 3D printing service in the Killam Library last year, used his expertise of the service to cater to a particularly passionate customer base in his presentation: namely, science fiction and fantasy fans.
His proposal was for a 3D design service targeting called "Final Frontiers 3-D Design," creating designs for science fiction and fantasy products like custom-made rings, jewelry and detailed home decorations. He explains how this fanbase is 鈥渄etail-obsessed,鈥� which allows for individualized projects to be sold at premium prices, yielding a high profit margin.
鈥淭here are people who argue about how many grates are in Darth Vader鈥檚 helmet,鈥� he says. 鈥淣ow they can get the right number on the prototype.鈥�
The 3D printing service at Dal has been funded by AV俱乐部 Libraries, with a contribution from CBCL Limited, an engineering and environmental design firm. Groenendyk鈥檚 technical experience from working with the libraries gave him an upper hand among other business students at the competition.
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Interestingly, he entered the competition solo, competing against teams with members from engineering and business faculties that allowed them to merge dynamic ideas with business sense. While he was by himself, he credits the structure of his master's program for his success, which allows him to take electives in business.
If the opportunity and funds come together, Groenendyk plans to start up his design business (student loan payments permitting). Here鈥檚 hoping it鈥檚 in time for the next Hal-Con convention.