Marketing (BComm)
The art and science of branding.
Why choose this program?
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Our Marketing majors will be able to:
Ask the right questions about markets
Organize data into relevant information
Discover market opportunities
Create clear marketing plans and strategies
Implement and control a marketing program
Admission requirements
Minimum admission requirements
To be considered for admission to this program, you must meet minimum academic criteria:
- Completion of secondary school (Grade 12)
- Achievement of the minimum average for your program of choice.
- Completion of Grade 12 English (or equivalent course).
Admission to many AV¾ãÀÖ²¿ programs is competitive. This means that meeting minimum requirements does not guarantee admission.
Program-specific admission requirements
Minimum overall average: 75%  
Academic English 12  
Academic Math 12  
Three additional academic subjects  
Financial information
A university education is a significant financial investment. Every student is unique, and so are their financial circumstances. We offer competitive tuition, a robust scholarship and bursary program, and resources and support to help you explore financial options and develop a plan that works for you.Ìý
Program options
The Marketing major is part of our Bachelor of Commerce Co-op program. As part of the mandatory co-op portion of this degree, you’ll complete three paid work terms. 
Marketing majors often choose to complete their work terms at marketing or PR agencies or work in-house in the marketing departments of local or national companies or non-profits. Some students choose to complete all their work terms at the same company, while others prefer to change it up each time. The potential work term opportunities are endless!ÌýÌý
The following Marketing program options are offered by AV¾ãÀÖ²¿â€™s Faculty of Management. Connect with an academic advisor after you start your studies to explore options such as:  
Bachelor of Commerce with Major (Co-op)
Certificates including Financial Accounting, FinTech and Financial Innovation, Leadership, Management Accounting and Quantitative Finance.
What you will learn
With a major in Marketing, you’ll be able to develop strategic marketing plans that include careful competitive and market analysis, selection, and market development. Our classes offer experiential learning opportunities, and by the time you graduate, you’ll have gained a full year of real-world experience during your work terms.
Sample courses may include:
Business in a Global Context
Principles of MicroeconomicsÌý
Personal & Professional Development I
Introduction to Marketing
Business Communications
Management Information Systems
Consumer Behaviour
Marketing Communications
Marketing Research
Digital MarketingÌý
Marketing Strategy
Business Analytics and Data Visualization
Corporate Communication
Competitive StrategyÌý
Learn about the factors that influence consumer behaviour and how to collect and use information about the marketplace, while developing skills that will help you solve marketing problems. This major provides an opportunity for you to be both creative and analytical.
Careers
The modern workplace offers graduates of the Dal Marketing program the opportunity to work in a wide variety of exciting industries including entertainment, fashion, advertising/public relations, market research firms, pharmaceutical companies, publishers, real estate development companies, healthcare, travel, retail and many others.
Future studies could include programs at the graduate level in marketing or business administration.
